Wednesday, March 22, 2006

Gender Issues : Ways And Means To Address Communication Breakdowns -II

Linkage n understandingLinkage between Receiving the message and Understanding the same message is often brocken. There may be several reasons for this open framed linkage. Message giver must undersatnd this important state of relationship between “Recieving And Understanding “.




It is a very common phenomenon that people receive the message but they do not understand it. The message must be designed in such a way that it addresses well to the needs of the target group in a proper way.




A message woven with tedious “Technical Terminologies” often proves to be a show piece only. People may not understand such messages in its true spirit.




Similarly a message communicated in improper Language or Dialect will also meet the same fate. It becomes even more pertinent when the message is International in its approach.These kind of messages are destined for everyone in the world, but they are not designed in everyone's Language and Dialect. Here the role of Tanslators become vitally important. While Translating or Adapting such kind of messages , simple Non-Artistic and Non-Technical Language must be used in a manner which tries to create interst in people's mind.




Best way to avoid any such Interrupted Linkage and other Limitations is to check the message first with the Intended Audience. Once it is Tested OK it may be suitable to apply the same with masses.


                                                                                        ( Contd. )


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