Gender Issues: Ways And Means To Address Communication Breakdowns- Part-IV

People all around the world belong to different kinds of societal set ups. Their lives are woven around different attitudes and beliefs. The communicator and the people who design the message need to understand this aspect with utmost care. Just by receiving the message in proper way and to understand it completely does not complete the process in itself. Infact it is only the half way up. The whole excercise will go waste if the message communicated with utmost care is not acted upon in the way it was desired. The communicators and designers must understand that the attitudinal and belif backgrounds of the targeted mass plays the vital role in action. People may not act upon the message if it is in conflict with their attitudes and beliefs.Traditional practices, religeous beliefs ,other social ,cultural and anthropological concepts always tend to override the communication even if it is hiighly scientific and people's benefit oriented.
Many a times myths also affect the reach of communication in anticipated manner.Therefore the communicator and the message designers should prepare the messages in such a way that it dispel all these negative attributes, conceptions, beliefs, myths, traditions etc.